Structured data is the way of assisting the search engine crawlers in knowing the meaning of your page. This structured data works like SEO. These days competition is high, due to which every webmaster is anxious regarding the structured data of the site. They want Google and different search engines to recognize what their page is about. This is the role of structured data testing tool.
But a recent announcement by Google regarding the deprecation of this structured data testing tool has shocked and shattered the SEOs. Because many webmasters are working with this tool only. This blog is about all the deprecation of structured data testing tool. According to the latest announcements the structured data testing tool still, be used for a short time span, but Google commends getting content with the deployment of the “rich results test tool” as soon as possible.
What is Structured Data?
The markup that you can insert along with the code of your site is called structured data. It provides extra information about your content.
Announcement of Google that structured tool is not more used now
A few days ago, Google proclaimed that structured data testing tools are going to denounce soon. Now, it will entirely upkeep all the features of Google search rich results. So, Google is improving the rich results test to maintain all of the same rich results features maintained by Google search. But the thing is the SEO community and many SEO companies are not satisfied and happy with the sudden deprecation of structured data testing tools. Many of them are even not in favor of a new rich results tool.
But this rich results tools can test the following structured data types:-
According to Google, more data types will be supported after some time. In this rich results testing tool, you simply need to add your website URL. After that, you need to run it. This will direct you to the page of the review test results. Even in this invalid code will emphasize.
Then in case if you’re content with the results the testing tool can be used to submit this page to Google’s index.
Google accentuates these benefits of the rich results test tool:-
Advantages of the Rich Results Test
The main reason behind Google favors the Rich Results Test instead of the old structured data test
- It is synchronized with the console reports of Google search
- Depicts the search modifications and enhancements which are legal and good for markup
- Has the capability to manage the dynamically loaded structured data markup in an effective way.
- Desktop markup and mobile markup versions are showed
- Search traits that can be used to markup are shown.
- A complete web page can be tested by this.
What are Rich snippets?
When you search any query on Google and get results, there is some information that is written below the title, it is called a rich results. In general, rich results are also known as rich results. These are those results that have additional data along with the information. In the rich results, relevant information about the particular content is showing.
Rich snippets categories
- Software applications
- Breadcrumb navigation
- Review ratings
How rich snippets help SEO?
Rich Snippets help very much in SEO. They are far better than other snippets. These snippets look quite better than normal ones.
High CTR:-Do you know what? Rich snippets allow high CTR. Usually, the audience loves to click on those titles which possess more information. In case the CTR of a snippet is rising, then it means you can grab more traffic. It is because the number of people is clicking on the link. When Google sees that people are preferring and clicking on your snippet, it can improve your website’s rankings as well. And this can happen for a long time.
The attention of the audience:- Rich Snippets assists SEO in gathering more attention from the audience. With this webmaster, content can remain unique in SERP.
Visibility:- When more people visit your website by clicking on the title by seeing rich results, it also enhances brand visibility.
High Conversion rates:- When the audience clicks on the titles, it will ultimately bring more number of reads. This leads to more downloads, which turn by increasing traffic, and ultimately the conversion rates get enhanced.
How do I add rich snippets to my website?
These days Google search results are appearing more stylish, have to check it? There is a star rating, a description of the product, some relevant information regarding that product.
These days we all know that WP is the most common CMS used. It gives you the advantage of creating rich results in it. For this, you can either deploy
- Manual Implementation:- there are three diverse formats you can deploy to make the organized data markup format. They are mainly JSON-LD(Java-based script), Microdata, and RDFa(HTML based). If you are a beginner then you can hire a professional to perform this work for you.
- WP plugins-
- Rich WP Rich results
- WP Reviews Pro
- Rich Reviews
- All in One Schema.org rich snippets
- Rich Results WordPress Plug-In by CodeCanyon
How Rich results testing tools supports digital marketers?
The rich results testing tool can help digital marketers in the following ways:-
- The owner of the website examines how their websites are showing in the SERP.
- Some features assist in finding bugs and errors.
- Some features help to overcome these bugs as soon as possible.
- Provide the privilege of knowing the weak areas of your site and also suggest measures to improve them.
Rich results are considered a good tool to work. This is so because it has the features which support the data which is structured like recipes, courses, jobs, and movies. Google now applauds the deployment of rich results for testing various types of markup.
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