Digital marketing for driving overall business growth
In today's world , digital marketing is becoming as important part of business. But for some people, it is quite a tricky process to understand. This is because they are not sometimes aware of latest opportunities. Moreover, they don't understand which opportunity goes well with their needs. Sometimes they know everything but they don't know how to execute those opportunities. Our task is simple to understand. We assist you in knowing what is best for your business and how to get most out of it. Our team executes several campaigns that leads your business towards success. Being the top digital marketing companies in dubai our primary objective is to provide great results out of digital marketing by engaging our clients
On-Page SEO (On-page Optimization)
- Optimize Title tags
- Meta Tag Optimization
- Headings Optimization H1, H2, H3
- SEO Frieldly URL
- Image Alt Tags
- Content Optimization
- Mobile User Friendliness
- User Experience
- Page Speed
- Internal Linking Structure
Top 10 High-Performing Types of Content Marketing
- Video Content
- Contents With Infographics
- Case Studies
- Targeting By eBooks
- Using What Papers
- Checklists for Content Marketing
- Interviews with Experts
- By Social Media Posts
- Using Content in GIFs and Memes
Social Media Marketing Tips
- Social Media Content Planning
- Great Social Content
- Consistent Brand Image
- Quality Content for Social Media Promotion
- Sharing Curated links
- Tracking of Competitors
- Using Analytics to Measure Social Media Success
- Crisis Management in Social Media
Top Web Development Trends In 2020
- Progressive Web Applications
- Selenium Automation Testing
- Single Page Applications
- Accelerated Mobile Pages (AMP)
- Push Notifications
- Having a Ghost Buttons
- Responsive Web Designing
- Serverless Applications and Architecture
- Voice Search Box
- Use of Motion UIs
- Web Assembly
- CSS Subgrid
- Image format WebP & JPEG 2000
- Uses of Featured Snippets
*Questions* Digital Marketing Agency in Dubai *Answers*
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Q: What is meant by digital marketing?
Digital Marketing is when a brand takes its marketing ideas and strategies online. With approximately 4.4 billion people that have access to the internet out of which a bulk of them exploit this commodity. Majority of these people spend a very significant amount of their time online, hence advertising one’s brand using images, Engaging videos, digital posters, slogans, tag lines, etc strategically will considerably proliferate the exposure of your brand compared to traditional advertising. Online refers to the foremost digital channels such as Email, Social Media. Affiliates. Direct or Paid Search. With clear goals set for their online marketing efforts, a business can easily detect the fruition of these efforts through software that help detect your brand’s growth. This helps to make informed decisions to make your advertising methods more in line with what consumers expect. Digital Marketing is vast and is limited only by the lengths which a company decides to go in terms of advertising online. Digital Marketing is the best way to identify and connect with prospective consumers.
Q: What are the types of digital marketing?
Going into detail about the types of digital marketing, we have 11 broad ways to advertise online. Here is a list of the types:● Content Marketing This type of marketing focuses on brand awareness. Information related to the product is the main source of content that brand will be promoting through which their goals include increased traffic to their website and escalate lead generation. ● Pay Per Click (PPC) PPC is a method of digital advertising where you put up your advertisements on web pages by starting an ad campaign on the platform. This way you only have to pay the publisher every time a consumer clicks on your ad campaign. ● Sponsored Content This method is when you pay a completely different company or brand to create the content for your advertisements for you. The epitome of sponsored content will be all the influencers you see on social media who are paid to promote and review products. ● Social Media Marketing Social Media Platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, etc give insight into the target audience’s preferences through features like hashtags. This way you can narrow down your target audience and almost guarantee interest in your product. ● Email Marketing You can keep your target audience in the loop by sending them updates of your business through mail. ● Search Engine Optimization(SEO) This gets you organic advertising where your business is advertised based on how good your website, your product and your service is. ● Affiliate Marketing Where you can earn money by promoting products that belong to other businesses while getting yourself recognition as well. ● Native Advertising This refers to paid ads that can take the form, look and feel of whichever media format they are advertised in. ● Automated Marketing Specify what you want to advertise and have an automatic platform do the marketing for you
Q: What is the role of digital marketing?
Digital Marketing aims to bring in more traffic for the brand just like any traditional advertising technique. As the times have changed, the medium through which people get their information changed along with it. Hence, it is mandatory for companies to realize and overcome this change by adapting to them. Digital Marketing. Digital Marketing even allows for fund free advertisement. It all comes down to how much the business is involved in optimizing the possibilities of digital marketing. They can market through organic ways or if they are looking for a faster approach, paid advertisements are also available. Hence, this gives all kinds of business an opportunity to make a digital presence for themselves. Nowadays, people have means to identify the quality of your product through the internet. If you do not have a digital presence, consumers may even overlook your brand as they think you are not reputable enough to purchase from and look for other options. Hence, Digital Marketing allows for brand awareness which will bring in Lead generation just like the posters, TV commercials and physical marketing but in a more strategic way.
Q: How can I do digital marketing?
To be able to use Digital Marketing to your business’ advantage, you need a solid plan.1. First, you must identify which type of Digital Marketing you are going to use based on what could get you more exposure. You can even choose to advertise on more than one platform. 2. Then, you need to come up with quality content to be able to catch your audience’s attention. This is not an easy task as people without intention to buy your product may scroll through your advertisements without even taking a look. So, it is important to make your content eye-catching and engaging. 3. Next, you need to identify additional factors that may help boost traffic to your website. Factors such as timing, which digital real estate you decide to invest in, the media you decide to add to your advertisement, etc. To put the importance of such factors to perspective, let us take the case of timing. You have to ensure you choose the prime time period or else your post may be lost with the plethora of other posts that would be posted on media platforms. 4. Finally, you have to monitor the change in statistics of your business to make sure the efforts your company has put into Digital Marketing is seeing fruition. This way you can try making changes to your ad campaign if necessary to further boost your digital presence. Here is an outline of a plan, businesses may also hire specialists in the field of Digital Marketing to make the most of it.