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A new kid on the block: Why Marketers are inclined towards TikTok



Advertising on TikTok

TikTok has been gained fame at a fast pace since 2017. This article explained clearly, why and how marketers are inclined towards TikTok and showing interest in advertising TikTok for business purposes. Surprisingly everybody is eager to know that, how to advertise on TikTok. Here is How-:

how to advertise on tiktok

Basic understanding of TikTok:

For everyone’s knowledge, It is clear that TikTok is the video creation app, developed in China, the fastest-growing social media platform allows users to create, short looping videos up to 60 seconds in the length and got success in the short period. By the end of the year 2018, the app was ranked as the most downloaded app from the app store and in the next year 2019, it continues to climb ladder success by dominating another platform with 500 million active monthly users. As per the recent report, TikTok has lagging behind Facebook and YouTube for the maximum amount of download from the app store.

Synchronization with other users on video creation is the success factor of this app. Users can split off their screens with their fellow users by replying to their video lisping. 

All of the above comes together with TikTok to make it with a lot of fun, and elaborate its popularity.

It is mentioned that TikTok to anyone over the age of eighteen years and ByteDance, The Chinese parent company is now valued $75 billion.

How to Use TikTok for Marketing

There are several ways to use the TikTok platform as a marketing purpose.

1. How to Advertise on TikTok :

If you are thinking to advertise on TikTok, there are four major ways to implement ads on TikTok platform

1.1: Infeed native content: 

As TikTok video length is of a maximum of 15 seconds, the Native infeed video should be the same length. content would be display on the full screen and are skippable. The impact of video can be measured by considering several other parameters like the number of clicks, impression, video interaction, the total duration of video play, etc.

1.2. 

On the other hand, Contact TikTok celebrity to the publicized brand in very less amount.

1.3:

One of another method, to create a hashtag and forced users to create post or video around the hashtag theme, which is one of the best marketing methods to reach millions of users.

TikTok future:

On seeing the current status of TikTok, the future is so bright and maybe one of the most popular social media marketing platforms in the coming time. TikTok influencers playing a vital role to drive ahead in a positive direction. To maintain its current popularity, TikTok has to find many new innovative ways to engage the customer base. 

celebrities partnership is one of the key tactics for its geographical expansion, they not only use this platform but also share it on some other social media platform.

Like other social media platforms, TikTok might include some other unique features like ad sense.

so in simple ways, it is clearly stated that TikTok’s future is bright and might change to get more fame and popularity. 

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