Pay Per Click Services are widely sought after due to their effectiveness and ability to increase traffic to your website almost exponentially compared to organic searches. It is a unique method of using keywords to display your ads and paying for the digital space only if the consumer clicks on your ad campaign. You will bid for a particular digital space along with other business trying to get their advertisements up as well, hence the amount you are willing to pay and your organic SEO rank are some of the pivotal factors determining your price per click.
This is a method of digital marketing that requires a level of planning and strategy that Terabyte will be more than willing to guide you with. Our experts understand the criteria an advertisement should fulfil to be ranked at the top of the SERP. They conduct research on which are the most generic keywords and help you formulate a bid for the most ideal channel for your website. This way the chances of conversion rates are much higher.
Here are some of the factors we at Terabyte look out for while trying to get you the maximum leads possible with your product or service.
1. Understanding the requirements of your business
When the consultation begins, we strive to understand the objectives of your business and what exactly you want out of the PPC Ad Campaign so that we can get to work and make your objectives a reality.
2. Keyword and competitor analysis
Based on our previous consultation, the experts at Terabyte get to work at what they do best. They correlate medium and high searches relevant to your product and collate a list of keywords that would work best for you. They also take note of keywords similar businesses are using helping you stay competitive and even dominate in the field.
Also, there are three ways in which you can go about matching your keywords; broad matching, phrase matching and exact matching. Terabyte helps you identify which method would work best for your objectives and implement it.
PPC can benefit your business only if your landing page or even your website as an entirety is optimized according to guidelines of PPC advertising companies. We do this by helping craft out a Call-To-Action, vetting of your content, maximizing your page speed and ensuring variable format compatibility.
This way you may even have to pay less for each click if your website is organically ranked pretty high.
4. Metrics and Analytics
We need to monitor our performance to ensure we got all the right strategies put in place. For this, we employ Google Analytic on a regular basis to help you stay in track or adapt to any possible changes that come up regarding the campaign such as Google SEO updates, etc.
5. Account Management
From setting up the account to running it, experts of a ppc advertising companies take over and perform all that is necessary for you. You still have full freedom of what goes into the Ads and we, of course, take your opinion on every step towards building your Ad campaign.
6. Ad Extensions and Ad Copy
By configuring additional snippets, our team also ensures you have all the necessary plugins that could bring in additional views for your ad campaign such as providing improved positions. Ad copies are known for proliferating your website’s clickthrough rate, hence, we craft the most constructive and eye-catching ad copies to bring you the revenue.
7. Scheduling and Bidding Management
We conduct our own research on when is the optimal time to schedule the release fo your ads and also take care of managing your bids and ensuring you get the best price per click by focusing on all aspects that could add to your ranking score.
We have advanced features where we target a particular demographic who are more likely to be interested in your products or services
For a dedicated team of PPC advertising companies who will do everything in their power to meet your business objectives go on to Terabyte’s official website. You can type in your requirements for your PPC ad campaign and you can expect very professional guidance on how to carry forth your ad campaign.
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