You have compelling and high-quality content on your website. The website looks fabulous and appealing to everyone. Then why isn’t it ranking high in the SERPs? Have you ever thought about this?– To enhance your SEO and rank high among your competitors, you need to do something different from others.
So what is this ‘different thing.’– it is indulging your business in the competitor analysis. Yes, through competitor analysis, you can get an insight into your rival’s world. And from there, you can learn what you have been doing wrong. Further, doing this will also lead to organically generating traffic towards your business website. But How can competitor analysis help you to enhance your SEO? Let us see.
1. Conducting a keyword gap analysis
If you have a question that goes something like this- ‘how to increase my SEO?’, then going for a competitor analysis should be the first thing to do. Opting for keyword gap analysis will enhance your business’ chances to rank high on Google pages. Why? Because analyzing your competitor’s websites for keyword gap will help you see what keywords they are targeting.
There might be a chance that you will see the exact keywords being used by both of you. But there will be many others which you might have missed. Go for them and enhance your SEO. Do not miss out on this opportunity, or else you will be at a loss.
2. How to enhance your SEO through page comparison
The SEO competitor analysis will also allow your business to compare its website’s pages with its rivals. You can select pages such as home page, product pages, informative content pages and browse pages from your competitor’s site for comparison. But do keep in mind that you choose those pages similar to your website pages for a fair comparison.
3. Analyzing competitor’s Google My Business listing
Good competitive research could put your business in a unique position to reach customers who are being underserved.
This is another fantastic way to enhance your SEO. If you are a business that deals in the local area, getting yourself listed in Google My Business is the first thing to do. Doing this will increase your chances of getting found more quickly than other businesses. And while getting your business listed, check your competition’s Google My Business listing also. If you find one, you can compare it with yours. However, if your competitor is not on the local listing, it is a win-win situation for you.
Look out for valuable information which they have included like hours of operation, their contact information, or what services they provide, etc. After going through this basic info, check out additional details like photos, direction to the business, and so on. Finally, enhance your SEO by adding all the basic and additional knowledge to your Google My Business listing.
4. Checking out their web design
Any website’s design plays a crucial role in creating a business’ perception in the viewer’s eyes. And if your website’s design is not as good as it should be, it can impact your SEO.
Bad website design can drive your potential customers away, giving your website a negative ranking. Therefore, to enhance your SEO, you need to level up your game and make your website design optimal as your competitor’s.
Compare both the structure and design with yours and focus on following a user-friendly and appealing layout. Check out the site’s Call To Action, its responsiveness on all devices, its loading speed, etc. This is a great opportunity to bypass your rivals in the race for ranking high.
Going for a competitive analysis will help you in developing a better SEO strategy for your business. And we are sure after going through the given benefits; you now know how to improve your SEO. So what are you waiting for? Identify your competitors and start doing your analysis. Make your business rise beyond the horizon.