Here is the digital marketing glossary containing words, frequently used in online marketing.
Above the Fold
The content that displays on the website prior to user scrolling.
The algorithm is the complicated program which is deployed by search engines to retrieve data and show results for query.
Algorithm change comes in three types:-
- Algorithm Update: The search engine modifies some signals of a current algorithm.
- Algorithm Refresh: The search engine re-executes a present algorithm using the exact similar signals as last time.
- New Algorithm: The search engine includes a new algorithm for enhancing the search quality. Google Panda and Google Penguin are the examples.
This attribute is deployed for the image tag. In case if the image is not displayed, the ALT attribute provides text rather than displaying the image.
The way of gathering, examining and showcasing data for future decisions to know what has worked or not historically.
Anchor text is the clickable text which is used to link the words. It provides the relevant information to search engines and people regarding the webpage.
The investigation of making PCs to perform endeavors that require human understanding. Rather than sticking to a lot of altered standards (as an estimation), an AI PC system is essentially a mechanized cerebrum that learns. Man-created knowledge can similarly make and do decisions without human mediation.
Short for business-to-business. In B2B SEO, the purchasing cycle is longer, items and administrations are more costly, and the crowd is proficient chiefs.
Short for business-to-shopper. In B2C SEO, the purchasing cycle is commonly more limited (however it actually changes by industry), items and administrations are (generally) less expensive, and buyers are the crowd.
Google considers backlinks as “Votes”. The other names of Backlinks are “inbound links”, “incoming links” or “one way links”. These are links from one website to a page on another website. Those pages which have high backlinks tend to have high organic search engine rankings.
The most mainstream web crawler in China, Baidu was established in January 2000 by Robin Li and Eric Xu.
The name of Microsoft’s search engine. Bing dispatched in June 2009, supplanting Microsoft Live Search (already MSN Search and Windows Live Search). Since 2010, Bing has fueled Yahoo’s natural list items as a feature of a pursuit bargain Microsoft and Yahoo struck in July 2009.
Black Hat SEO
Black Hat SEO is a bunch of practices that conflict with web index rules and are utilized to help a site’s inquiry rankings. These methods overlook searcher plan and endeavor to sidestep best practices by tricking the framework and acquiring search perceivability through deceitful practices.
A piece of content, arranged in sequential order, with the latest content showing up at the top. The content that showcases individual or corporate interests and can be composed by an individual or a gathering of givers. Websites were initially called web logs or weblogs. Be that as it may, as “weblog can likewise mean a worker’s log documents, the term was befuddling. To maintain a strategic distance from this disarray, the shortened form “blog was instituted, and turned into the basic term.
Bounce rate is that term which is used for web traffic analysis. It showcases the number of visitors, those enter the websites and leave the website. Bounce rate is defined as:-
Bounce rate= Number of Single page visits/Total visits.
Bot is also known as bot, web robot as well. It is a kind of software application which runs the automated tasks on the internet. It performs the tasks which are repetitive as well as simple.
The small text path which is situated at the top of the page. It showcases that the user is within a website.
Broken links are those links that don’t work. It mainly leads to 404 error.The reasons of broken link is as under:-
- A website no longer exists.
- The URL structure of a website was changed
- A webpage was moved without a redirect being added
It is a snapshot of a webpage which is created by Google. Google stores cache after that page gets indexed.
The webpage snapshot which gets appeared when the search engine crawled that.
It is the HTML code which is a technical solution for duplicate content.
The example of canonical URL is as under:-
clickbait is content that is written specifically to attract as many clicks as possible.
Click-Through Rate (CTR)
The metric that measures the number of clicks advertisers receive on their ads per number of impressions. If you achieve a high CTR then it plays an essential role in your PPC success.
CTR= (Total organic clicks/Total Impressions)*100
Cloaking is considered as the violation to the webmaster. The content presented is different to the search engine spider than the user’s browser.Showing different content or URLs to people and search engines.
For managing digital assets web based applications are used. The full form of CMS is Content Management System.
When a website is mentioned by two different sources, but not necessarily linked. It’s really as simple as that.
Those comments which are poorly written comments, often off-topic and self-promotional.
There are two types of competition:
- Direct Competitors: Those companies that sell similar products and/or services by serving the similar needs, and then target a similar audience both online and offline.
- SEO Competitors: Those companies that compete for the same keywords and organic search visibility, but with unalike products or services that address different needs and/or target audiences.
Anything that has information in it. It can be in either form of words, images, sounds and videos. The information is consumed by the audience. Search engines considered that content as the best content which is informative, credible, unique and engaging with traffic.
“Content is King”
This phrase is the most common phrase deployed by speakers and famous SEO writers. Content is considered as king as it is a relevant part of any business growth.
Some desired action accomplished by users on the website is called conversions. Conversions includes:-
- Making a purchase.
- Downloading ebook and whitepaper
- Adding items to a shopping cart.
- Form completion (e.g., requesting a demo, registering for a webinar/event).
- Video views.
- Email newsletter subscription.
Conversion rate:- (Total number of conversions/Traffic)*100
Conversion Rate Optimization (CRO)
CRO is the way of improving the conversion quality . Web design changes, messaging, call to action, price, images are some of famous CRO strategies.
The number of pages Googlebot crawls as well as indexed within a present timeframe.
Crawl error which makes a search engine bot not able to get crawl.
That URL which returns a status code error.
It is also known as web crawler, spider, bot. That program which is deployed by search engines used to crawl the web. In order to collect data as well as update search engine index, bots visit web pages.
It is the process of collecting information deploying a crawler from various pages in order to update, organize and add webpages in the index of a search engine.
CSS stands for Cascading Style Sheets. It depicts the styling should showcase on webpages and adapt when viewed on different devices.
It contains no internal links to other webpages.
A dead end page is a page that contains no interior connected to other Wikipedia articles. Adding connections to these pages will assist with incorporating them into the reference book, and help perusers by considering simple cross-referring to data.
- The link which points to any other web page rather than the homepage.
- A link pointing to content within a mobile app.
If any website removes a website or a web page temporarily as well as permanently by Google is called deindexing.
The list of websites, which is partitioned by categories is called directory. It is maintained by human editors. This is also known as web directory or human directory.
The link descriptor which is used to show and describe search engine crawl. It is counted as the votes of quality.
The website address which ends with extensions like .com, .net or .org.
For example: www.terabyte.ae . Here .ae is the domain name.
The complete website strength which assists the page to rank quickly is called domain authority. DA depicts its relevance. This relevance has direct influence on the rankings for search engines.
These are also called bridge pages, jump pages, entry pages or gateway pages. These are mainly created for deliberate manipulation of search engine pages.
Duplicate content is considered as the content that matches to other web page content.
The amount of time a user remains at a search result after a click. If there is less than 5 seconds, it is considered as the shortest dwell time.
The process of sale and purchase accomplished online is called ecommerce.
The link which results from the site that possesses nice content as well as marketing techniques is called editorial link. It is called a natural link. This link is not directly requested or paid. These are considered as the profile of a strong lin profile.
This is the way of measuring how users are interacting with web pages and content. Some common examples of engagement metrics include:
- Click-through rate
- Bounce rate
- Conversion rate
- New vs. returning visitors
- Dwell time
- Time on page/site
- Frequency and recency
Entities can be anything like people, places, organizations, websites, events, groups, facts, and other things.
This link is also known as backlink. It will direct the user from one page to another. Other name of the external link is called outbound links.
It is also known as position zero.
These are basically short snippets that showcase at the Google’s search results top page. These are intended for answering the query of a searcher.
Basic types of Featured Snippets include definitions, tables, steps and lists.
Those links which showcase at the bottom section of the website.
The world’s most famous and most used search engine is Google. It was initiated as the search project in 1996 by two Ph.D. students Larry Page and Sergey Brin. The ranking algorithm of Google is considered as “PageRank”. In a very short duration, it became the number 1 search engine globally.
For tracking the audience behavior, the performance of content, traffic acquisition is a part of Google Analytics.
The other name of Google bombing is called Google Washing. It is the practice of providing a high ranking to the website for some irrelevant content.
It is the web crawling system deployed by Google for discovering and finding new websites and web pages to its index.
When Google starts noticing your pages and provides a chance to get in SERP. This term was started in 2002.
This is the Google search algorithm. It came to the appearance in 2013. Its main role is to understand queries’ context for providing better results.
Google Panda Algorithm
This is the core ranking algorithm of Google. It began in 2011. The main motive is to reduce the visibility of bad quality content.
Google Penguin Algorithm
A significant Google algorithm that was dispatched in April 2012, was trailed by a progression of updates and revives. The objective of Penguin was to decrease the permeability of excessively advanced locales or destinations that exorbitantly mishandled certain nasty strategies (e.g., fabricating bad quality connections, catchphrase stuffing). In 2016, Penguin began running progressively as a piece of Google’s core algorithm.
Google Pigeon Update
This algorithm came into existence in the year 2014. The goal of Pigeon was to enhance the accuracy and relevance of local searches by leveraging more traditional Google ranking signals and improving distance and locating ranking parameters.
It is the web service provided by Google. It was earlier called webmasters. The main motive is to monitor sites for indexing sites.
A website by Google that can discover data visualizations on the latest search trends, stories, and topics.
Google Webmaster Guidelines
Google’s direction on acceptable site advancement rehearses, just as “illegal” rehearses that can bring about the manual activity. Basically:
- Ignore Tricks and techniques that deceive users and are intended only to improve search rankings.
- Make remarkable, important, and drawing in sites and website pages for clients, not web crawlers.
It is also known as guest posting. It is the act of writing content for others website.The main motive is to Attract traffic back to their website. When any website’s owner wants to raise the domain authority, then guest blogging is preferred. Moreover, it also enhances credibility and awareness.
Heading is used in HTML. There are six types of heading that are (H1-H6) separate content into sections, based on importance. H1 being the most important and H6 being the least important. These are deployed for making headlines more relevant. One can incorporate keywords in headings.
An H1 tag.
This is also known as short tail and head keyword. A popular keyword with high search volume that is usually difficult to rank for.
The text which is displayed in such a way that is unreadable. The main purpose is to manipulate search rankings by loading web pages with content-rich keywords and copy. Hidden text technique is against the rules of Google’s webmaster.
- Too small to read.
- Deploying CSS to push the text off-screen.
- Similar color as the background.
It is the introduction page of any website. Homepage is also known as default page.
.htaccess is a server configuration file that can be deployed for rewriting and redirecting URLs.
The full form of HTTP is Hypertext Transfer Protocol (HTTP). This is an application-layer protocol . The main motive of HTTP is for transmitting hypermedia documents, such as HTML.
HTTPS Stands for Hypertext Transfer Protocol Secure . it is an extension of the Hypertext Transfer Protocol. It is used for secure communication over a computer network, and is widely used on the Internet. In HTTPS, the communication protocol is encrypted using Transport Layer Security or, formerly, Secure Sockets Layer.
An authoritative central introductory page is known as hub page. For example a resource (e.g., page or article), dedicated to a specific topic (keyword), that is continually updated and linked to, and also links out to topically-relevant webpages.
The link which is coming to your website from another website is called inbound link.
Index is the search engine that makes use of information which is being stored and retrieved during the process of crawling.
It refers to the capability of a search engine for analyzing and adding a page to its index.
Indexed page is that page which has been found by a crawler, for adding it to search engine index. This page is applicable to showcase in search results for relevant queries.
This is all website organization. Here the various content, as well as navigational elements, are present on the webpages.
It is a way of searching information that can be anything like video, images, text from large databases, and showcasing the relevant and appropriate information to the end-user.
The full form of IP is Internet Protocol Address. It can be of following types:-
- Shared: Various websites share an address within one server or a group of servers (a.k.a., virtual hosting).
- Dedicated: When a website has its own address.
It is the kind of programming language which assists in dynamically inserting content, metadata, links. It is considered as the high level, multi-level, curly bracket, prototype-based programming language.
Keyword can be a word, words, or phrase that an SEO professional or marketer use for the purpose of matching and ranking for what users are discovering for.
The words deployed on webpages can assist search engines to know which pages are the most important to display in organic results when a searcher enters a query.
Keywords mainly showcases user’s intent topics, ideas, or keyword.
Keyword cannibalization is a self-competition that occurs when various pages from one website rank for a similar query on a SERP.
→ Low authority
–>Lower Conversion Rates
Keyword density means how often a word or phrase displays within the webpage’s content.
The process of researching popular searching terms that people type into search engines like Google, and them tactically in your content so that your content gets high placement in SERP.
One can accomplish keyword research with the help of free as well as paid tools.
The way of adding unnecessary keywords, or repeating keywords beyond what is needed, to a webpage for the motive of increasing search rankings.
Keyword stuffing is against Google’s Webmaster guidelines.
Knowledge graph is an entity database which is deployed by Google for depicting facts and information on people, places, and things (a.k.a., entities) – and their related links – in a Knowledge Panel or carousel at the topmost of search results on appropriate queries.
This is a box that displays at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for appropriate queries. Knowledge panel comprises of information, facts, information and things. Moreover, it represents links to linked websites as well as Google searches.
It stands for a key performance indicator. It is a kind of measuring method that businesses deploy to gauge whether marketing and business objectives, targets, and goals are being reached.
This is the standalone webpage that can grab leads. In this page, the visitor can perform navigation. It is created specifically for the advertising campaign.
Latent Semantic Indexing (LSI)
This concept is deployed by search engines for discovering the accurate context of a word.
The person who may or may not be interested in your product(s) and/or service(s) is called lead.
Link is a connection between two websites created using HTML code. It assists the users in navigating to social networks, websites and apps.
It is the piece of content which is specifically created in order to share it across social channels and linking to it on their own blogs or websites. Successful link bait are usefulness, timeliness, visuals, or humor.
This process is created to achieve other trusted and appropriate websites to link to your website to enhance your organic search rank and visibility.
Link equity is the value of inbound links considering relevance, authority, and trust.
Link farm is known as Blog network, private blog and link network. It acts as a spam tactic. Here a group of websites link to each other, deployed using automated programs, for artificially increasing search rankings..
The non-technical SEO term deployed for referencing the SEO value of a hyperlink to a particular website or webpage.
A link profile is a type of link that points to a particular website. It is the makeup of links that are directed to your site.
Link velocity is the time frame in which how quickly (or slowly) a website gathers links. If there is a rapid increase in the link velocity, then the following can be the reasons:-
- Due to spamming
- Viral marketing
Log file is the file which records the information of the users that has the IP addresses, browser information, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks in it.
Log File Analysis
The way of discovering the data confined in a log file for analysing the trends, managing the site, tracking the activities of the users, gathering demographic information, and recognizing how search bots are crawling the website.
- For showcasing the higher purchase intent, long tail keywords are used.
- There should be low volume for less popular keywords and that can be rank easily.
Machine learning is the subset of Artificial Intelligence. In machine learning the system makes the usage of data to learn and adjust a complex process without human intervention.
This is considered as description of a webpage’s content. Meta description is that tag that can be added to the “head section of an HTML document. It appears in the search results. This content isn’t used in ranking algorithms.
It is a kind of tag that can be added to the “head section of an HTML document.
This is the Information that appears in the source code of the HTML source of a webpage in order to explain its contents to search engines. The most used tags are the title tag and meta description in SEO.
It is a technique for measuring the performance and activity in order for accessing the success of the SEO initiative.
It is a kind of rare malicious practice. In this webspam techniques are deployed in order to harm the Search rankings of particular competitor.
It is defined as the specific market area or market range that comprises small people who are energetic about their business.
It is a meta tag that commands search engines not to store a cached copy of your page.
Nofollow attribute is a meta tag that depicts search engines not to follow one specific outbound link.
This is accomplished in such cases when a website doesn’t want to give the authority to another webpage or as it’s a paid link.
This is a meta tag that tells search engines for not indexing a specific webpage in its index.
It is a meta tag that depicts search engines not to show a description with your listing.
The other name of off page SEO is called off site SEO. It takes actions outside your website. It has the tendency to impact the website’s rankings. It includes various promotion tactics like content marketing, social media marketing, influencer marketing, email marketing and offline marketing. Moreover, it includes brand awareness too.
It is opposite to off-page SEO. All the activities take place within the website. In on page SEO, the main thing to consider is publishing good quality content. Here optimization of various HTML codes are done like title tags, meta tags, URL structure and website navigation are done here.
Organic search means unpaid search results. This is also called the natural, or unpaid, listings that appear on a SERP. These results generate most relevant results based on their query.
Orphan pages are those pages which are not linked to any other section of your website. These pages are even not indexed and unable to be found by web crawlers.
These links take you somewhere else. Outbound links direct you to another particular webpage or website altogether.
The PageRank algorithm was named after Google co-founder Larry Page.“PageRank is the estimate of the page based on the incoming links from other pages.
Note:-Not all links are equal.”
Page speed is the total amount of time for the web page to load completely. It is the major ranking factor. If page speed is low, then your website rank can get affected.
It is the count of how many times your website page is being viewed.
Pay per click ads are displayed above as well as below the organic results on the search engines.
The full form of PBN is Private Blog Network.
The full form of PDF is Portable Document Format file. PDFs comprises of text, images, links, videos, and other elements.
Persona is also called marketing or buyer persona. It is a kind of fictionalized representation of an ideal website visitor or customer, their associated demographics, needs, behavior,motivations, and goals –depending upon the real data.
When search history, web browsing history, relationships and location is used by search engines, in order to create a set of search results confined to a particular user.
PHP isHypertext Preprocessor is a scripting language. It is deployed for creating dynamic content on webpages.
It is the practice of downloading and distributing copyrighted content on the internet without permission, such as music or software.
Going back and forth from a search engine results page (SERP) to an individual search result destination site is called pho sticking.When any searcher clicks on the link on SERP, and then frequently bounces off by hitting the back button.
PPC is called pay per click. In PPC, the advertisers are charged a specific amount. It is determined by a bid, account history and relevance. Paid search ad is the most prevalent ad.These ads showcase when people start searching anything online deploying search engines like Google.
It stands for query deserves freshness. QDF allows users to do updated and fresh search results.This is a Google re ranking function.
Quality content allows you to get marketing aims. It has a tendency to drive organic traffic or social shares, earning top search rankings, generating leads/sales.
The link is achieved from a relevant, authoritative, relevant, or trusted website called quality link.
Query is something which can be anything like a word, words, or phrases that a user enters into a search engine.
It’s a website’s position in the SERP. There are different factors that can influence the rankings.
It is also known as a ranking signal. Ranking factor is the criteria which is deployed by search engines for knowing web pages for compiling the search results rankings.
The way of sending both the users and search engines to the other URL rather than what they have requested. There are two types of redirects:
- 301: Permanent
- 302: Temporary
It is the process of asking a search engine to go back to a website or webpage(s) to its search index after de-indexing.
Relevance is the measure of how closely associated the content of a webpage is placed to match the context of a search query.
It is also known as ORM(Online Reputation Management) and Public relations.The way of presenting a positive online reputation of a brand or person –that has search results and on social media – by reducing the visibility of negative mentions.
Responsive website is something that is designed for automatically adapting to the screen size of the user on whatsoever platform, either it can be a mobile or desktop.
The structured data can be added to the HTML in order to give contextual information to the search engines during the process of crawling. These are also called Rich results.
The most common Rich Snippet types include reviews, recipes and events.
Return on Investment (ROI)
ROI is the method of measuring the performance of SEO activities is called ROI. It is measured by dividing the revenue earned with the assistance of organic search by total investment cost* 100.
Schema better known as schema.org. It is a form of microdata or semantic vocabulary of tags which can be inserted to HTML for enhancing the way search engines read. It is also known as a rich snippet and represents your page in SERP.
It is also known as web scraping. The practice of copying website content as well as information deploying using a computer program or script is called web scraping. Search Engine
Search engine is a computer program that allows users to enter a query in order to get information in the form of files, websites, webpage from that program’s index. Web crawler is used for building search engines with those items that need to be analyzed.
Search Engine Marketing (SEM)
Search engine marketing is a technique which is deployed for increasing a website’s visibility in SERP for both organic and paid results.
Search Engine Optimization (SEO)
SEO can be both on page and off page. Basically the process of optimizing a website in terms of all the content on that website. It is the way of increasing web traffic via non-paid results. It is very important to do if you are in digital marketing.
Search Engine Results Page (SERP)
Whatever you say or type to Google, the answer to your query is SERP.SERP is the Google response to the query of a user. It includes the organic search results,Knowledge Graphs, paid Google Ads results, video results,Featured Snippets.
It is also called web browsing history. Web crawlers track each search clients lead (text and voice), each site page visited, and each advertisement tapped on. Web indexes may utilize this information to customize the outcomes for endorsed in clients.
Sitemap is the list of pages on a website. HTML and XML are two sitemaps. It is the file that provides you information about the videos, pages and different files and their association with each other. It tells Google which pages are relevant for your website.
Social media is that platform where people can communicate, talk, link and interact with each other. Social Signal
These are mainly metrics based on human interaction on various social media handles. The likes, shares, dislikes, views, pins, votes on Facebook, Linkedin, YouTube is considered as the social signal.
It is also known as A/B testing. It is the kind of a controlled experiment deployed for comparing at least two web pages in order to analyse the effects of a different variable on conversions.
SSL certificate is a secure socket layer certificate. It is basically a digital certificate deployed for website identity authentication for encrypting information sent to the server deploying Secure Sockets Layer technology.
It is the status code to the request of the browser. Your browser sends the request to the website server when you visit a website. This is response sent by server when:-
→ A web page file is requested
→ Link is clicked
Common HTTP status codes important to SEO:
- 503 (Service Unavailable)
- 200 (OK)
- 500 (Internal Service Error)
- 404 (Not Found)
- 410 (Gone)
Subdomain is the separate section inside the main domain. For example https://www.terabyte.ae/packages is a subdomain that is inside the main domain https://www.terabyte.ae/
The process of optimizing for search engines the pages on a site that are made depending on the organizational design of the content, like categories and tags.
Time on Page
It is the exact measure of how long a user spends time at a specific webpage.
It is a HTML meta tag which is deployed for adding the title of a webpage. Typically, title tags should be less than 65 characters.
Top-Level Domain (TLD)
It is also known as domain extension. It is basically the extension of a given web address. These comprises of:
The people who actually visit your website are called traffic.
It basically denotes the domain history either it has cited or featured some expert sources, that makes a positive reputation,and follows webmaster Guidelines.
TrustRank is the link analysis technique deployed for isolating good “reputable seed pages” from web spam.
User-Generated Content (UGC)
The content which is created by the users and is available in the form of comments, videos, reviews, blog posts, comments, etc is called user generated content.
When the data is pulled from the multiple speciality databases to showcase on serach engines results pages is called universal search. Universal search is also called blended search.It comprises of videos, news, images, shopping etc.
The links which is identified by Google as suspicious, deceptive, or manipulative is known as unnatural link. This links leads to step out a manual action by Google on your website.
URL stands for uniform resource locator.It is the specific string of characters that depicts the resource on the web.
URL parameter is the values added to a URL for tracking where traffic comes from.
It is also called as query string.
Usability means how easy it is for people to harness your website. Usability depends upon the site design, browser compatibility, disability enhancements, and other factors . With these factors,the usability improves and your site gets easily accessible for as many people as possible.
User agent is a Web crawling software.
User Experience (UX)
User experience is something when the users feel after interacting with the brand. Users feel this while visiting website and exploring services/goods/products and learning about brand’s ORM.
The special serach where the emphases is given on the special topic is called vertical search.
For example: Flipkart for shopping
Yelp for reviews regarding businesses
Indeed for Job searches.
The virtual assistant is the NLP which makes the usage of natural language processing to perform tasks, like conducting web searches. For instance, Apple’s Siri or Microsoft’s Cortana.
Visibility is the position and the prominence of the website which is occupied within the organic search results by the website.
It is the voice-activated technology that assists the users to get any information by speaking into a device for asking any questions or conducting an online search.
Webpage is the document that presents on the World Wide Web and can be viewed by web browsers.
Website is the group of webpages hosted together on the World Wide Web.
Website navigation assists the website for connecting its webpages to assist the visitors navigate that site. There are different types of Website navigation.
In simple terms, it is the process of navigating a network of information resources in the WWW(World Wide Web) which is grouped as hypertext or hypermedia.
Those methods as well as procedures that try to deceive or manipulate search engine algorithms and/or users. Webspam is also known as spam, black hat SEO, Spamdexing, Search Spam etc
White hat involves those tactics that follow the Google’s Webmaster Guidelines.
WordPress is very famous and mostly used blogging and content management platform.
XML stands for Extensible Markup Language. It is a markup language search engines use to know the website data.
XML sitemap is the list of all the pages on a website that search engines need to know.
Yahoo is very renowned search engine
It was orginated in April 1994. During 1990’s it is incredibly popular search engine and portal in the ’90s. Before the advent of Google, it was very popular
Since 2010, Yahoo’s organic search results have been powered by Microsoft’s search engine, Bing.
Yandex is very famous search engine in Russia, founded September 23, 1997 by Arkady Volozh and Ilya Segalovich.