Many times, we hear about Home activities structured data when it comes to increasing brand exposure. What this is all about? Well, Google has added a new section in the supported structured data that is specified for various home activities. This is mainly to be used for activities that people can do at home which includes watching some videos. When you do this kind of thing, it gets appears on the Google Search results. It is also referred to as the special rich results. Let’s learn more about these home activities structured data.
What content types you will see?
The content that you will see on the search page will be similar to the videos or online events. Google supports some common content types of an online video and already recorded video or the upcoming live stream video.
How you will see Home Activities structured data?
According to Google, the home activity-rich results are not available in all the languages. It is “currently only available in English in the US”. Another thing to consider is that users can only search it with this data structure on mobile devices right now. Users will not be able to use it on any other device. Right now, it is displaying results only for some searches of fitness. These include the home activities of “yoga at home” and “online exercise”. People can add a markup to your any videos or online events.
Why you should care about it?
It is considered as Rich results in Google Search because it has the ability to increase your web presence. There will be more exposure and visibility of your brand. So, now, you need not to worry about the search engine page ranking. You can get similar benefits from the home activities data structure. If you are having a richer result, this will help in bringing the user’s eye to your richer result. No matter what is your position in the search page, you can still get that exposure and visibility to the brand that you are looking for.