While performing search engine optimization, you have gone through HTML coding of the website. Some of them are HTML tags for SEO. These tags allow search engines to read website content properly. Today we will discuss a few most crucial HTML tags used in the search engine optimization process.
At the time, search engine visit your website content, it crawls the website and searches for HTML tags of the site. The tags help the search engine to identify what the content is and how to classify the content. Here is the list of essential HTML tags for search engine optimization.
1. Title Tags
Title tags are the most significant tags for SEO. In this tag search engine determine how your page and content is appearing. Each bit of information you notice in a search engine is extracted from the title tag.
In short, we can say Title tag has a crucial role in search engine optimization and organic search. So it is essential to optimize your title tags. So it would help if you considered making your web page more straightforward for visitors and searching engines when optimizing content and title tag.
<Title> Megabyte is offering affordable SEO in Dubai. </title>
Here the phrase “Megabyte is offering affordable SEO in Dubai” is the web page’s title tag.
2. Meta-Description Tags
The second most crucial HTML tag for SEO is the Meta description tag. It is the essential Tag after the title tag. You can say that it describes brief information of a webpage so that crawler can understand whatever described in the description.
Example of Meta description tag
<meta name=”description” content=”Megabyte is a renowned web design agency in Dubai and all over UAE “>
The phrase “renowned web design agency” denotes the web page’s objective while emphasizing “Dubai” means business is operating in Dubai. Google and other search engines also display the Meta description and Title tag.
Always make sure to use prominent and most important keywords in the Meta description. It makes search engines to categorize your content correctly.
3. Header Tags
Header tags are utilized in the website to separate content so that it simple to read. Header tag makes your content more appealing and influential for your users. Putting the best appropriate keywords in the header tag is always recommended.
For example, if you have published content on your web page without a header tag, it will be difficult for readers to decide what this page is all about. Header tags work similarly to a Meta title in the front end. The meta title is written in the back-end and source code of the site, where header tags are placed at the front end of the site and usually visible to the readers.
Examples of header tags are
- < h1 >Header 1< / h1 >
- <h2>Header 2 </h2>
- <h3> Header 3 </h3>
- <h4> Header 4</h4>
- <h5> Header 5</h5>
- <h6> Header 6</h6>
4. Alt-Tags in Images
Using images or pictures in your content can make your content attractive and curious. Visualization is more effective than text content. A study has proven that users can get 90% more engagement in the range with images compared to content without images. Unluckily search engines cannot identify or read photos. Search engines are not able to understand a picture until it has ALT tags in it.
Alt tags convey to search engines what images to appear in the content. Search engines easily recognize images through ALT tags.
Hence, it means that search engines are blind to images if they don’t have Alt attributes. For example
The alt text comprehends search engines that the photo is about shoes. Without images, your content can be tedious and ineffective. Try to use pictures and never forget to use Alt tags to describe the image for search engines.
5. The Robots Tag
If you want to block or stop any page from crawling or index by the search engines, you can use the Robots tag.
The robot’s Tag prevents the crawler from acknowledging a page where it is put with proper syntax. The search engine will not be able to access the page’s content where the Robots Tag is placed.
<meta name=”robots” content=”noindex, nofollow”>
In this example, Google or other search engines will not follow any links or index the content. Make sure to use this HTML tag carefully so that you don’t damage your search engine ranking.
There is a long list of HTML tags, but we have highlighted a few of them. It is not possible to describe every Tag in this brief post. There are also other HTML tags for SEO such as canonical tag, open graph tags, nofollow attributes, schema markup, social media Meta tags, Viewport Meta Tag etc. However, this post will help you know the most significant HTML tags, their importance, and SEO campaign usage.