Title tags, technically written as the ‘<title> tag’ is a very crucial element of the on-page SEO strategy. These title tags can not be neglected and due consideration should be given to them while performing on-page SEO optimization. Any kind of poorly written, missing or duplicate title tags can affect your SEO outcomes therefore, you need to understand what should be taken care of during title tag optimization. But first a brief introduction to title tags.
What Is a Title Tag?
Title tags are nothing but HTML tags which can be seen in the head section of the webpage. It is like an initial cue provider about the local subject matter respective to different pages on different webpages.
Title tags are notably featured on SERPs and are also present in the browser window. They are highlighted with the help of blue link text in the SERPs. This helps to capture your attention.
Above mentioned are the only two places one can find the title tags being displayed. However, this feature of not being anywhere else except these two places makes them vulnerable to being neglected. As a result, they are overlooked often.
How to stop being neglectful and start doing on-page SEO optimization?
For this, we are here with a list of 4 important components to be taken care of while doing on-page SEO optimization. Take a look:
We will begin with unique tags. Why so? Because duplicate tags are of no use. Duplicate tags are going to do more harm than any good. Google Search Console tends to ignore these duplicate title tags and will move further to show other content found on your webpages.
One can use Bing Webmaster Tools and Google Search Console to help themselves in running their own tests and finding out if they have any issues to deal with. However if you have been facing a problem duplicating title tags, you can take care of it by adding custom tags.
The Page’s Context Within the website
Above you learned about unique title tags but before you get started with that you need to have the knowledge about the webpage’s hierarchical fit on your website. In other words, where does your webpage fit into the overall setting of your website?
Every page title tag is going to be different from one another. And if your website has many numbers of pages then it can surely create a mess. So to deal with this problem knowing where each page fits and mapping out your website is a vital step.
Searcher Intent Keyword Use
For doing on-page SEO optimization, a very important thing should be kept in mind, that is, what your audience is searching for and how they are searching for it. What are the kinds of keywords or phrases they have been using? If you ignore this step then your website or webpage might get unnoticed while showing the results. Don’t forget to make use of both the short and long-tail keywords.
Topical Relevance Within the Page
To evaluate the content on the webpage you need to understand where the page fits in the overall website’s hierarchy. When the title tags and keywords are introduced in the body copy, the topic of the page, the meta descriptions, meta title tags, URL, and image alt attribute, they become useful for both the search engines and users.
If you are not optimizing your website with all these then you are definitely going to experience higher bounce rate.
To conclude this blog only one thing can be said and that is title tags play a major role in SEO planning and ignoring them is going to be lethal for any website owner.