One of the important features that have become so popular and familiar on search results pages is the People Also Ask (PAA) box. You’ll find this feature in both Bing and Google. According to studies, it has been found that the PAA box appears approximately four times more frequently in search results than in snippets.
What are these ‘People Also Ask’ feature of Google’s?
Many people still not aware of the PAA feature of Google. Let’s have a look at this in a detailed manner. Whenever you enter a search term in the search engine, Google displays and offers a list of related questions. The result where appears is the ‘People Also Ask’ (PAA) box. The main function of this feature is to benefits the users in refining their search Through this, you’ll be able to find highly relevant answers.
The “People also ask” box is mainly a type of direct answer. In simple words, this universal Google SERP displays your questions answered that are closely related to the searcher’s requirement. If the visitor clicks a question related to the initial query he/she will get similar questions are immediately after that. There will be an expansion to provide answers that Google has brought from trusted links and entities. The results can be pulled from anywhere including event, person, review, blog, website, dataset, etc. But, one thing to consider is that all questions will be related to the same topic. In case you click a different question in the PAA box, you will get to see a new set of follow-up questions from Google.
The PAA (“People also ask”) box is owned by Google through which you’ll get an insight into Google’s library of a different topic and its subsets. This is all about machine learning and relational topics.
An overview of the People Also Ask box
In the PAA box, there will be generally three to four questions related to the topic of your search on Google. Google has the ability to surface the PAA box for various sorts of search intent. Most of the time, it appears within the top three results. When a user will on a question from the PAA box, he/she will also get an answer that is shown within the box. The answer will be provided to the user along with a link to the webpage.
The best part is that clicking on a question will generate more questions so that you can get a relevant answer related to the one that the visitor has clicked. A user can click on the questions and generate more questions without any limitation.
How can you get answers into the PAA box?
Search engine algorithms play an important role in the PAA box. This algorithm is mainly responsible to determine which content will be served as answers in a PAA box. The best part is that the patterns suggest that providing a positive user experience that can help your content to land in a PAA box. Let’s understand how this works do and contribute to increasing web traffic.
You need to write complete questions and answers. Also, each question needs to be asked and answered fully. For this, make use of using plain language and sales language. There should be a Q&A sort schema. Make sure that your answers are accurate and concise so that visitors can get an insight into it while searching about the related topic. If the user finds your PAA related to their relevant keywords then this will help in increasing your web traffic.