On Friday, the discussion on updated Text ads creation lotion in the Ads dropdown menu seemed to be invisible on Google’s interface. Now the question from all the search marketers is that they are unable to access the option for Search campaigns.
This feature isn’t completely eradicated but seen to be limited only to call Ads and as well got a Responsive search. This feature of jumping back to Text Ads is visible in the Screen of Responsive search.
Now, what’s really happening?
Google is coming with a Responsive search. Basically working with machine learning. To give the best search for the users. Based on previous data, and also the signals during the auction helps them make the search more advanced. Predictive marketing is the other tool considered in the design of a Responsive search.
The implementation of the same is undertaken in order to give both the marketers as well as the users the best experience. So, a responsive search eventually is getting its priority.
If you are thinking RSA’s are going to respond not in a positive way? It’s a misconception. They can be a tool for higher conversion rates through PPC. But it depends on how well the accounts are well optimized.
Also read: PPC Advertising and its Importance
Now for the quest of updated Text Ads, they aren’t going away, they may either be on the test or is a bug or an additional change Google is adapting to for few advancements in the features.
So now further conclusions from the action in highlight need to be clarified by Google. But by the verdict of a spokesperson, it is a test to make the search easier for the users.
For further clarification on the subject, this may give more insights.
This article is written referring to the Is Google prepping to phase out ETAs